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Old 01-11-2017, 10:31 AM   #41
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Default Re: Branding

Use this/these everywhere possible:

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Old 01-11-2017, 11:38 AM   #42
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Default Re: Branding

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Originally Posted by Emery View Post
3. Commitment and possibly re-evaluating the logo. Clemson did this and now their tiger paw and orange is one of the most recognizable college logos. Simple. Direct. Clear. For most of my life until I got into college, I didn't know what the hell I was looking at with USC.


6. Update the stadium. More vendors, more flash and style inside. A DJ. Better sounds system. It should feel and sound like a party in there, not a louder high school production.
A consistent logo would help to an extent. Right now, the football team, basketball team, and baseball team are all on different pages with different logos.

I also agree with updating the stadium. I can guarantee if you poll people, the two biggest gripes you'll consistently hear are bad bathrooms and doodoo ice.
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Old 01-11-2017, 11:44 AM   #43
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Default Re: Branding

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Originally Posted by kidrobinski View Post

The university STILL finding ways to keep athletes from enrolling after clearing both NCAA and SEC requirements.
If a player initially meets SEC and NCAA requirements, then is later found to be in violation, the team suffers and is punished for playing an ineligible player.

Doesn't seem fair, but that's reality. Without mentioning the player's name, a guy was all set to enroll a couple of years ago and was turned away very late because of concerns of academic fraud.

If he'd enrolled and played, we could've forfeited every game he played in.
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Old 01-11-2017, 11:54 AM   #44
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Default Re: Branding

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Originally Posted by Spur's Addiction View Post
Branding has nothing to do with who makes our uniforms.
It has everything to do with it, especially in basketball. Kids, players, etc. want Nike gear, because they're the industry leader and top innovator. All four football playoff schools wear Nike gear. Putting a swoosh on your uniforms doesn't mean you'll automatically win games, of course, but it's not just a coincidence that so many top college programs are Nike. Auburn is the only non-Nike national champion I can think of going back 10+ years. Why would you NOT want to be part of Nike's portfolio?
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Old 01-11-2017, 12:11 PM   #45
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Default Re: Branding

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A consistent logo would help to an extent. Right now, the football team, basketball team, and baseball team are all on different pages with different logos.

I also agree with updating the stadium. I can guarantee if you poll people, the two biggest gripes you'll consistently hear are bad bathrooms and doodoo ice.
I honestly think the next big thing in college football will be enhancing the gameday experience. I know the purists will whine that you're there to enjoy the game, etc., but now that I'm out of my twenties, the gameday experience is a lot better at my home than in the stadium. I go once or twice per year for the atmosphere, but I find it hard to spend the cash on season tickets and upping the gamecock club dues for what it offers.

I would want the stadium to have more of a look and feel of a NFL stadium with better, and fewer, seats.

There should also be a more multimedia approach. Live stats to your phone, replay on the phone through the USC department and not ESPN. Updates on injuries via text or something.

People may hate this, too, but the logo is a big problem and one without an easy solution. I would lean towards Virginia Tech style. Enhance the block C or the USC or something and use the mascot as a side point. A realistic looking logo, and you get what we have. Most people can't tell what the hell it is. Any simpler, it looks like a cartoon and a joke. The wrap around they tried looked like it belonged on a Tapout T-shirt. And a spur and claw is too cartoony for a helmet.
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Old 01-11-2017, 12:57 PM   #46
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Default Re: Branding

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Pretty sure the interests of a teenager and a man differ a good bit.
I don't see much of Jordan, save for the shoes, on the feet of black teens. To make an assumption that being black means you like Jordan brand gear is stupid.
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Old 01-11-2017, 01:06 PM   #47
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Default Re: Branding

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I don't see much of Jordan, save for the shoes, on the feet of black teens. To make an assumption that being black means you like Jordan brand gear is stupid.
If you don't think that young black men pay attention to such things then you are the one being stupid.
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Old 01-11-2017, 01:17 PM   #48
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Default Re: Branding

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I also agree with updating the stadium. I can guarantee if you poll people, the two biggest gripes you'll consistently hear are bad bathrooms and doodoo ice.

I laughed. lmaoooo
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Old 01-11-2017, 01:20 PM   #49
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Default Re: Branding

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Originally Posted by StratoCockster View Post
Use this/these everywhere possible:

We need to make this script logo more of a thing in general. I would love to see us go to a more retro but cleaner logo/branding look.

I agree with an earlier poster that said something about Carolina admins/fans refusing to change things because of tradition.... but like he/she said, what tradition exactly?
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Old 01-11-2017, 01:39 PM   #50
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Default Re: Branding

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Originally Posted by Spurz View Post
It has everything to do with it, especially in basketball. Kids, players, etc. want Nike gear, because they're the industry leader and top innovator. All four football playoff schools wear Nike gear. Putting a swoosh on your uniforms doesn't mean you'll automatically win games, of course, but it's not just a coincidence that so many top college programs are Nike. Auburn is the only non-Nike national champion I can think of going back 10+ years. Why would you NOT want to be part of Nike's portfolio?
May impact recruiting I don't deny that. BUt branding are things like Logo's Color schemes, slogan...
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Old 01-11-2017, 01:41 PM   #51
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Default Re: Branding

While I like the block C logo simply because it's always been as far as I can remember. It would not bother me to change it up. There is too much going on in a small logo.
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Old 01-11-2017, 02:10 PM   #52
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Default Re: Branding

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May impact recruiting I don't deny that. BUt branding are things like Logo's Color schemes, slogan...
Right, but apparel/uniforms tie in with all that and serve as a vehicle for logos, color schemes, etc. It's an important piece of the puzzle if you want your image to be consistent and well communicated. For most people outside your university, your team's uniforms are going to be the main and perhaps only element of your brand that they see.
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Old 01-11-2017, 02:16 PM   #53
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Default Re: Branding

Remember how small the logo was on Clemmy Clem's helmets under Bowden? Remember how Dabo got there and made it larger... that was the start of the transition under him. A national identity of sorts. We definitely don't have that.
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Old 01-11-2017, 02:16 PM   #54
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Default Re: Branding

I like the boom bus... now if only we could get a "boom plane" or maybe a helicopter to go visit recruits in...
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Old 01-11-2017, 02:18 PM   #55
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Default Re: Branding

#SpursUp has taken off, that needs to keep up. Need more of the Spur logos out there to go with it.

As far as logos, I do like the vintage one posted on page 1. I think our current cocky is a bit kidish.

I also think the Block C needs updating. Maybe a half garnet and black ala Miami or with all the logos to the baseball ones.
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Old 01-11-2017, 02:26 PM   #56
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#SpursUp has taken off, that needs to keep up. Need more of the Spur logos out there to go with it.
Yup, #SpursUp is an excellent start. It's fun and easy to say, it's tied to our mascot, and most importantly, it uses a hand symbol that's been around the fanbase for years. It was a great way to innovate an existing tradition. Surely there are more marketing opportunities like this to be had.
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Old 01-11-2017, 03:33 PM   #57
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Default Re: Branding

I would like to see the interlocking SC that the baseball team uses become our University-wide logo. It's sharp looking and would look good on the side of a helmet IMO. Maybe they could incorporate a Gamecock in to it somehow.
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Old 01-11-2017, 03:52 PM   #58
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I like the baseball logo as well. Didn't southern cal sue us over that? Can we still use it?
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Old 01-11-2017, 04:38 PM   #59
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I would like to see the interlocking SC that the baseball team uses become our University-wide logo. It's sharp looking and would look good on the side of a helmet IMO. Maybe they could incorporate a Gamecock in to it somehow.
Isn't there a problem with trademarking it?
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Old 01-11-2017, 04:42 PM   #60
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Isn't there a problem with trademarking it?

I think that was the interlocking block SC
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