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Old 01-10-2017, 06:49 PM   #1
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Default Branding

Apart from the obvious answer of winning games, what steps do we need to take as a program to cement the Gamecock brand going forward?
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Old 01-10-2017, 07:08 PM   #2
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Default Re: Branding

There is nothing apart from winning games, with perhaps maybe the exception of hiring a brand name coach. We did that with our previous 2 hires in Holtz and Spurrier. Muschamp isn't a brand name coach, though he is a coach whose name is well-known. He doesn't have a winning coaching background yet.

Aside from that, all you can do is win games. Once you start winning games, there are things you can do, but until you start winning, winning often and winning big, nothing else matters.

We were on the verge when we were winning and had nationally recognized players with Clowney and Lattimore. That was the best foundation we've ever had to build a brand, but we didn't build on it.
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Old 01-10-2017, 07:38 PM   #3
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Default Re: Branding

The athletic department needs to totally evaluate and overall it's social media presence and presentation for one

"Everyone tweet pictures of your pet in Gamecock gear!"

Sorry we don't need your middle age aunt running our social media
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Old 01-10-2017, 07:42 PM   #4
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Default Re: Branding

Come up with a cheesy slogan and plaster it all over every Walmart brand "Carolina" shirt they make.

Steal a tradition from another program.

Ride a bus to home games.

Get Muschamp to go on a fake rant at a press conference.

Or, just get back to winning games and packing Williams Brice for every game.
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Old 01-10-2017, 08:16 PM   #5
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Default Re: Branding

Need to dump Under Armor and be a NIKE school. UA is not helping us in the least.
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Old 01-10-2017, 08:23 PM   #6
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Default Re: Branding

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Originally Posted by Roosterdog View Post
Need to dump Under Armor and be a NIKE school. UA is not helping us in the least.
This. Spurrier made out like a bandit in that deal and now he's wearing Nike gear. What a kick in the nuts to us and UA.
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Old 01-10-2017, 08:44 PM   #7
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Default Re: Branding

I'm not even sure what we would want to accomplish. The brand is obviously established in SC. We'll never be able to get our brand established like ND or Michigan or those types of schools. Not unless we we became a perennial top 25 teams for 20+ years or so.
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Old 01-10-2017, 09:02 PM   #8
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Default Re: Branding

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Originally Posted by Roosterdog View Post
Need to dump Under Armor and be a NIKE school. UA is not helping us in the least.
I'm inclined to agree. Under Armour has become more respected compared to when we first adopted them, but we're all still living in Nike's world. All four playoff teams were Nike schools.
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Old 01-10-2017, 09:07 PM   #9
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Default Re: Branding

It's amazing how many problems winning solves. I know that's not the answer you wanted, but it's probably 90-95% of the answer.
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Old 01-10-2017, 09:13 PM   #10
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Default Re: Branding








I wouldnt mind us officially adopting a vintage-esque secondary logo
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Old 01-10-2017, 09:20 PM   #11
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Default Re: Branding

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Originally Posted by kick_ball View Post


I wouldnt mind us officially adopting a vintage-esque secondary logo
I would absolutely love this. I'm biased because I really like vintage logos in general, but that first one is gold. It has a lot of personality, would work well either big or small, and I think it could become recognizable. Our current logo, while not terrible, just isn't that distinctive. The gamecock is a blob from a distance/at smaller sizes and the "C" for Carolina probably goes over some people's heads. The basketball team put the old spur/claw logo on their shorts this year and I think that could be a good option, too. We need to play up the uniqueness of our mascot more for sure.
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Old 01-10-2017, 09:31 PM   #12
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Default Re: Branding

Just as Clemson's program has become synonymous with the terms "all-in", and the "Clemson family", we need to be associated with "Gamecock Nation", and "Spurs Up". Winning does help establish a brand across the country, however we need to establish this in our own locker room, and state, first. Clemson started this marketing push in Dabo's first seasons, even when they weren't that successful (and were getting hammered by us). I think Muschamp presents us a very a good opportunity to develop a more "bruising", or "blue collar", image.

It's frustrating to realize that our administration squandered those three 11 win seasons, and the momentum those wins brought this program. We need to get this thing turned around fairly quickly, and show that we can compete with the heavy weights again.
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Old 01-10-2017, 09:56 PM   #13
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Default Re: Branding

Until last year, no one in the country knew who clemson was. I lived out west in 2013 and 2014. All they care about there is pac 12 and maybe mountain west if you go around Idaho or utah. One time a kid asked me if I liked clemson and everyone else around chimed in of how they never hear anything about clemson and that they were no good. (All of these guys knew football well enough). When they thought the state of South Carolina. They thought Gamecocks. They knew who Lattimore was, they knew Clowney, some of them knew 'The Hit', and they all knew Clowney was #1 pick, and most importnatly they knew we were a high winning SEC team at the time.

Now if I went back out there, the tables would be turned. They all know who clemson is now, and most football fans out there probably don't know much or think much of the Gamecocks.

What's my point in all this?
Winning big games and playing in big games namely the playoff is what builds a national brand. Nobody out west knows what clemson's slogans are, 'all in', 'clemson family', etc. But they all know that clemson is a playoff caliber team. That's what the playoff has done for them

Carolina just needs to win and win some big ones
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Old 01-10-2017, 10:12 PM   #14
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Default Re: Branding

You know what I think a shorter nickname like the one used to abbreviate us on TV would help. SCAR sounds pretty tough and I think would signify a stronger front and outlook. I Love my Gamecocks and the fighting Gamecocks mantra but I can see how rivals laugh at us as chickens or cocks tbh. Because football is a very physical tough guy sport let's be SCAR and teach everyone that when they play us we will leave scars all over them and we will NEVER be an easy out for anyone!
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Old 01-10-2017, 10:13 PM   #15
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Default Re: Branding

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Originally Posted by CockyLifer View Post
You know what I think a shorter nickname like the one used to abbreviate us on TV would help. SCAR sounds pretty tough and I think would signify a stronger front and outlook. I Love my Gamecocks and the fighting Gamecocks mantra but I can see how rivals laugh at us as chickens or cocks tbh. Because football is a very physical tough guy sport let's be SCAR and teach everyone that when they play us we will leave scars all over them and we will NEVER be an easy out for anyone!
I'd rather wear a hat that says SCAR then Cocks even though I DO have several hats and shirts that just say cocks o.0
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Old 01-10-2017, 10:14 PM   #16
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Default Re: Branding

Quote:
Originally Posted by Spurz View Post
I'm inclined to agree. Under Armour has become more respected compared to when we first adopted them, but we're all still living in Nike's world. All four playoff teams were Nike schools.
So are you saying that Nike will buy some of the 5 stars lake houses for us if we switch and pay to place us in the refs favor and give us a Natty we shouldn't have won?
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Old 01-10-2017, 10:20 PM   #17
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Default Re: Branding

Quote:
Originally Posted by Fearless Gamecock View Post
Just as Clemson's program has become synonymous with the terms "all-in", and the "Clemson family", we need to be associated with "Gamecock Nation", and "Spurs Up". Winning does help establish a brand across the country, however we need to establish this in our own locker room, and state, first. Clemson started this marketing push in Dabo's first seasons, even when they weren't that successful (and were getting hammered by us). I think Muschamp presents us a very a good opportunity to develop a more "bruising", or "blue collar", image.

It's frustrating to realize that our administration squandered those three 11 win seasons, and the momentum those wins brought this program. We need to get this thing turned around fairly quickly, and show that we can compete with the heavy weights again.
"Fill in the blank nation " is used by every fan group in the country, I would hope we can come up with somthing better than that.

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Old 01-10-2017, 10:28 PM   #18
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Default Re: Branding

Win games....It is that simple...I travel the country and when they see my Block C and Gamecock, their statement is usually....Yall have a hell of a baseball program....I like and enjoy that much.....There is nothing wrong with our branding or logo.
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Old 01-10-2017, 10:38 PM   #19
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Default Re: Branding

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Originally Posted by CoastCocky View Post
There is nothing apart from winning games, with perhaps maybe the exception of hiring a brand name coach. We did that with our previous 2 hires in Holtz and Spurrier. Muschamp isn't a brand name coach, though he is a coach whose name is well-known.
Who knew dabo when he was hired? Will can turn the ship just fine.
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Old 01-10-2017, 10:48 PM   #20
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Default Re: Branding

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Who knew dabo when he was hired? Will can turn the ship just fine.
It's already been turned my friend the masses just can't see it.
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