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Old 11-28-2011, 06:09 PM   #1
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Default Our Brand as a University...

So after talking it over with a few good friends, I have come to the conclusion, that Carolina is no longer a logo, or jersey, but it is becoming a brand.

My question to you is, how can we expand the fan base, while at the same time, maintaining our brand and its worth?

With 2 Back to Back National baseball Titles, and one SEC EAST, along with the beat down on National TV of Clemson for the 3rd year in a row.. from a money standpoint, this would be a great time to expand the brand and make money for university...

Any Thoughts?
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Old 11-28-2011, 06:58 PM   #2
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Default Re: Our Brand as a University...

NO thoughts? shit i thought this was the stock market forum
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Old 11-28-2011, 07:00 PM   #3
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Default Re: Our Brand as a University...

I'll say this coming from the PA area... if I say Carolina at least 75% plus think UNC.
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Old 11-28-2011, 07:22 PM   #4
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Default Re: Our Brand as a University...

Quote:
Originally Posted by GamecockMastermind View Post
So after talking it over with a few good friends, I have come to the conclusion, that Carolina is no longer a logo, or jersey, but it is becoming a brand.

My question to you is, how can we expand the fan base, while at the same time, maintaining our brand and its worth?

With 2 Back to Back National baseball Titles, and one SEC EAST, along with the beat down on National TV of Clemson for the 3rd year in a row.. from a money standpoint, this would be a great time to expand the brand and make money for university...

Any Thoughts?

Real Housewives of Gamecock Nation

Get the Teutles to create a Cocky Bike

Myrtle Beach Shore

Cockaboose Hunters International

OR...

Continue to keep the best of South Carolina in South Carolina but pull even more away from Clemson...Win some football titles (SEC East, SEC, National Championships) and do it consistently for years...continue to be on national tv every week like we have been for the past 7 years...stay ranked in the top 15...stick with a uniform template...improve the area around the university and stadium (I know the stadium's surrounding area will be fantastic next year)...travel west for OOC games (I am talking middle America but also far west = texas, arizona, california) we might lose some of those games but they won't count against us for the SEC chase (except for Texas A&M)...People west of the Mississippi will start to become aware of the Gamecocks...continue to send stars to the NFL to make big plays...make youtube videos featuring hot carolina girls in gamecock yoga pants and tight tank-top (couldn't hurt right? Just do it for me)...get more South Carolina-affiliated personalities talking about the Gamecocks on national sports programs...do more interviews and "inside-the-program" type stuff with ESPN ('cause you got to go through them)...get on the cover of Sport Illustrated (for good things)...avoid scandals...avoid cheating...


OR

...just win...
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Muschamp said he doesn't have a 3 year or 5 year plan, his plan is to win now and decisions will be based on winning now.

Muschamp believes that recruiting within a five-hour radius of USC, "we can recruit good enough players to win the East every year."
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Old 11-28-2011, 08:35 PM   #5
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Default Re: Our Brand as a University...

Quote:
Originally Posted by USCgamecocks View Post
I'll say this coming from the PA area... if I say Carolina at least 75% plus think UNC.
Thats mighty funny, when 75% of your states best players sign with South Carolina..

look at it from a money making standpoint.. jesus its the point of the thread

Last edited by GamecockMastermind; 11-29-2011 at 12:35 PM..
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Old 11-28-2011, 08:36 PM   #6
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Default Re: Our Brand as a University...

Quote:
Originally Posted by GH View Post
Real Housewives of Gamecock Nation

Get the Teutles to create a Cocky Bike

Myrtle Beach Shore

Cockaboose Hunters International

OR...

Continue to keep the best of South Carolina in South Carolina but pull even more away from Clemson...Win some football titles (SEC East, SEC, National Championships) and do it consistently for years...continue to be on national tv every week like we have been for the past 7 years...stay ranked in the top 15...stick with a uniform template...improve the area around the university and stadium (I know the stadium's surrounding area will be fantastic next year)...travel west for OOC games (I am talking middle America but also far west = texas, arizona, california) we might lose some of those games but they won't count against us for the SEC chase (except for Texas A&M)...People west of the Mississippi will start to become aware of the Gamecocks...continue to send stars to the NFL to make big plays...make youtube videos featuring hot carolina girls in gamecock yoga pants and tight tank-top (couldn't hurt right? Just do it for me)...get more South Carolina-affiliated personalities talking about the Gamecocks on national sports programs...do more interviews and "inside-the-program" type stuff with ESPN ('cause you got to go through them)...get on the cover of Sport Illustrated (for good things)...avoid scandals...avoid cheating...


OR

...just win...
see.. he gets the point haha
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Old 11-29-2011, 07:41 PM   #7
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Default Re: Our Brand as a University...

apparently no one visits this forum
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Old 11-29-2011, 08:06 PM   #8
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Default Re: Our Brand as a University...

Quote:
Originally Posted by USCgamecocks View Post
I'll say this coming from the PA area... if I say Carolina at least 75% plus think UNC.
Ya.

I travel outside of our state (SC) and say USC and they think Trojans. I say Carolina they first ask North.

College Baseball isn't the same national brand that Football and Basketball are, and those 2 schools have more success in those 2 sports.

I do believe scheduling OOC games outside of the SE would be a step in the right Direction though, or at least try and get in some of these Kick Off Classics, like the Chick-Fil-A and Cowboy Classic.

Another would be a well known hire after SOS retires. He's a big name in college football, sure we may not get someone bigger for our next coach, but a large name in the CFB world would help.

But it takes a long time, don't expect in 4 or 5 years to be a well known nationally or top 10 Football program. We have to keep up football success for a while, and can't have years where we fall off and win 5 games. Look at Oregon it's took them close to 20 years be a nationally known football program. And that was with the Help of Phil Knight.
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Old 03-31-2012, 06:12 PM   #9
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Default Re: Our Brand as a University...

nm
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Old 03-31-2012, 07:48 PM   #10
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Default Re: Our Brand as a University...

Yea, the problem is that the "Carolina" logo is definitely one most affiliated with UNC. On the brightside, we've got "Gamecocks" on lock haha.
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Old 04-04-2012, 04:46 PM   #11
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Default Re: Our Brand as a University...

the best way (in my opinion) to go about building our brand as a University is to go about it two ways:

1. Academically: basically boils down to money, money for research, money to attract the top scholars, and money to improve campus facilities.

2. Athletically: we are unfortunate that our most successful sport isn't one that gets a lot of media attention (although it does recieve a lot more attention now than it did 10 years ago). Improving our teams in the more high profile sports (and even those that get very little media attention) will help. Football is on the way, basketball has been an embarrasment but hopefully with Martin that will change.

Quote:
I do believe scheduling OOC games outside of the SE would be a step in the right Direction though, or at least try and get in some of these Kick Off Classics, like the Chick-Fil-A and Cowboy Classic.
the games with Wofford, SC State, Furman, etc need to go and need to be replaced by games that can garner national attention, even if it means losing some money in the short term (from having a home game), the national attention will likely make up for it in the long term (assuming the football program continues to improve).

basketball needs to follow the same script (especially once Martin gets things rolling) fewer games with Tenneessee State and Elon and maybe some games with some big conference schools
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